The fashion brand Versace has opened a new boutique in China dedicated solely to watches and jewelry, the luxury in luxury My dear girls! The new Versace Jewellery boutique in Beijing is the third store after Rome and Dubai dedicated to Collections Watches and Jewels. Versace watches are created in collaboration with Vertime, which is part of the group Timex Group, a leader in Dettore watchmaking with over 150 years of experience and who also takes care of the Versace watches lines.
The Versace boutiques in China is built on an area of 80 square meters and is located within the China Central Place Mall, one of the most sophisticated and chic shopping malls dedicated to luxury shopping.
The interiors are very interesting nuanches have declined in the furniture and walls in white lacquer and black leather, exhibitors are light-box is present in the windows and in a smaller version in the boutique, in this way accessories are valorized even more.
The Versace Chief Executive Gian Giacomo Ferraris said: “The opening of Versace Jewellery in Beijing is in our strategic development plans in China, a key market in which the company recorded a constant and significant growth.
At the end of 2010 will total 67 Versace boutiques in Greater China, including those managed directly and those operated by business partners. We plan to close the year positively. The numbers are very encouraging-said Gian Giacomo Ferraris-but the most significant is that Versace has returned to growth in its core business, the clothing and accessories.”
“The opening of Beijing-said Chief Executive Officer of Vertime Paolo Marai-represents another fundamental step for our commercial strategy on the opening of single-brand jewelers. Although 2011 will be an important year for the opening of new jewelery boutique in the world that will allow us to more and more complete and optimal way to present the offer of luxury brand products Versace”.