Two Years Ago That Facebook Surpassed Orkut in Brazil

Two years ago that Facebook is the social network more accessible in Brazil, according to figures released on Thursday (20) by Hitwise, a research firm Serasa Experian. The new owner of WhatsApp passed the then leader Orkut in the country in January 2012Since then, participation only increases. Currently, Facebook accounts for 68.62% of social networking visits in Brazil.

The latest figures released by Hitwise are for the month of January 2014. Compared to the same month last year, Facebook grew 4.10 percentage points to 68.62%. YouTube remains isolated in the second place with 21,22%. In a distant third is Twitter, with 1.63% interest. Today Orkut bitter seventh, still above the Google +, which is in tenth.

The Brazilian ranking was as follows:

  1. Facebook (68.62%)
  2. YouTube (21.22%)
  3. Twitter (1.63%)
  4. Yahoo Answers Brazil (1.47%)
  5. ask.fm (1.38%)
  6. Instagram (0.65%)
  7. Orkut (0.61%)
  8. Badoo (0.58%)
  9. Chat UOL (0.49%)
  10. Google+ (0.45%)

On January 14, 2012, social networks were well positioned in Brazil:

  1. Facebook (34.15%)
  2. Orkut (31.50%)
  3. YouTube (17.09%)
  4. Windows Live Home (4.25%)
  5. Twitter (2.12%)
  6. Badoo (2.07%)
  7. Yahoo Answers Brazil (1.83%)
  8. Chat UOL (1.54%)
  9. Habbo Brazil (0.59%)
  10. Google+ (0.53%)

Also according to data from Hitwise, Facebook managed to arrest more attention from users that YouTube. The average navigation time on Facebook was 16 minutes and 55 seconds. On YouTube, the average was 13 minutes and 55 seconds.

In the last 4 February, Facebook completed 10 years of age and released some official figures: are 1.23 billion active users per month worldwide, 83 million in Brazil. Of these 83 million monthly active users in Brazil, 58 million access Facebook by phone at least once a month. Other giant numbers are in this post.