Secret Giant: Guest at China Giant Huawei

A seemingly infinite plate avalanche wallows in the morning by the 13-million metropolis of Shenzhen near Hong Kong. But in this booming juggernaut, there is an oasis of Palm trees and magnificent buildings between concrete and smog Huawei’s headquarters. Here, the Chinese Telecommunications giant has created his own Silicon Valley. Our site has visited the Huawei campus in Shenzhen.

Huawei Mate 8 test: Beware of eight, Samsung and Apple!

Rapid growth

Apple is Huawei’s global power relations in a worldwide comparison now as persecutors of Samsung Smartphone Primus established and moves on the Pelle. The Chinese sold 26.5 million units in the third quarter of 2015. According to the market research company comScore, one and a half million Huawei devices over the counter, which corresponds to a market share of 3.2 per cent went to Germany. In the home country China Huawei is already at the top, followed closely by low cost competitor Xiaomi. The huge campus with its own University demonstrated Huawei’s ambitions. The Chinese want to emerge from the gray mass of Smartphone manufacturers to surpass the world market leader Samsung and Apple. The Chinese have not yet reached this very ambitious goal, but it is approaching with giant steps: three and a half years Huawei has almost doubled its global market share by almost 4 per cent Samsung and Apple have lost accordingly. Grow with the market power also the reputation and value of Huawei: brand value is now $ 5 billion, so the company is China’s most valuable brand. World is Huawei space 88, close behind LEGO and before MTV. Up to frontrunner Apple with more than $ 170 billion and Samsung (7th, approximately US$ 45.3 billion), it is but still a long way off.

Huawei Chronicles: Rise of the China giant

1987: cornerstone of gelegtRen Zhengfei founded the start-up Huawei with 21,000 Yuán in the Chinese boom city Shenzhen (to date 3.090 euro) seed money. Initially, the company specializes on telephone systems and dence – fourth his development-lungsar-Beit. 2001: The Jahrtausendwen-en start the chine-Sen ExpansionskursUm the course of their expansion westward. After the in commissioning of the first development center in Sweden, the first German Huawei booth location opened in 2001 in Eschborn. Since then, 17 other have been added branches and a total 1,800 employees Beiter. The majority is now working in Dussel-Dorf, Huawei’s main cent Rale for Western Europe. 2005: Vodafone DealHuawei and Vodafone launch a worldwide partnership for the upgrading of the mobile infrastructure. As a result, Huawei is expanding the mobile phone network of Vodafone and can establish themselves in the large market of mobile communications technology. Meanwhile, Huawei is a leader in the building of the LTE network and equips all large to bidders. 2007: Under the MeerMit of the Foundation of Huawei marine pulls the Chinese on the seabed. The egg-gene permanent company-men is specialized in the Anferti-Gung, installation, and maintenance of Tiefseeka cables. These cables allow in-terkontinentale tele communication over loading with high volumes of data. 2009: Android AnfangeErste steps: under the un-seeming name T-mobi Le pulse appears Huawei’s first Android Smartphone. Like Apple’s first iPhone, it has a 3.5-inch display with HVGA resolution (320 x 480 pixels). In the inner works-tet a 768-megahertz of per processor with 192 megabytes AR in. There are 256 megabytes disk space.

2011: Rapid AufstiegZwei years after was a of first Smartphone under foreign names Huawei started now selling phones in the own name. Let’s start with the Ideos X 3 for just $99 A year later, the first foray into the Jona tive segment of pre-mium smartphones follows with the Ascend P1. In the meantime, Huawei is a fixed size in the Android world. 2015: Fire cracked is Huawei the market leaders Samsung and Apple hazardous-Lich. For 2015, the company has issued a target of 100 million out provided smartphones, which is so he-ranges due to the bishe low figures. Erschwing economic medium class devices make a gross part. But the trend is S (650 euros) to the expensive premium Smartphone with the mate.

Giant of the mobile network technology
Huawei was 46.5 billion U.S. dollars last year. Comparison:, Apple generated 182.8 billion US dollars, Samsung 195.9 billion. Huawei revenues this gigantic but only to about a quarter with Smartphones and other devices for consumers. The cellular division takes the lion’s share of $ 30 billion. Because in contrast to rivals such as Apple and Samsung Huawei money especially with the infrastructure of the Internet age: Huawei announced confidently Jim Xu Präsident von Huawei’s Consumer Business Group, is number one when it comes to the understanding of telecommunications. Not wrong, because with his many years of experience in the network infrastructure and the building of the LTE Huawei has caught up now in this area to the market leader Ericsson. At the beginning of the worldwide partnership with Vodafone was ten years ago, now equips all major mobile service provider Huawei. According to the group, any third party on the world uses technology from Huawei, every second should be already in Germany.

The large Overview: The Smartphone from Huawei

36 devices to the photo gallery

Production in foreign hands

 

Like Apple, Samsung & co., Huawei has manufactured its products by other companies. The Chinese have only a factory near Shenzhen, over 230 external manufacturing companies such as Foxconn and Flextronics produce 90% of the devices. We take over the research and development explains Tomy Laine-Ylijoki, the President for the integrated production management. For the production, there are specialists who do nothing else. Our main task is to develop the equipment and be delivered to the consumer. The production in Chinese companies is a sensitive issue, especially Foxconn came due to his very poor working conditions again and again into criticism. According to Huawei, the supplier of the mobile phone giant are committed to fair production conditions, but how it actually looks in the factories, glimpses behind the scenes are white no outsider in the Middle Kingdom is generally extremely difficult to get.

More than a matter of taste

 

Currently, Huawei brings a Smartphone on the market. But how long does it take a new model from the first draft to the finished product on the shelf? Successor to an existing production line passed through this process within six months. Tomy Laine-Ylijoki need new longer, explains. Therefore, it is no secret that Huawei is already in the successors of his current top models, for example on the P9. Joonsuh Kim wants to take on exact details. Vice President for mobile design with Huawei refers to speculation from the seething rumor mill over a Rimless frame but in the mythical Empire. Borderless screens provide in the short term for a wow factor. They do not bring added value however, so Kim. For the design experts, anyway, especially the inner workings dictated the appearance of smartphones. So, the stereo speakers in the nexus – 6 p – community project for the strikingly broad framework desired by Google are responsible.

Unsuccessful NSA eavesdropping

 

Although much prestige brings the cooperation with Google, but Huawei’s ambitions also encounter resistance. Especially in the important U.S. market, the company is hard. End of 2012 was a US Congress report, Huawei would build intentional backdoors for espionage under the influence of the Chinese Government in the devices. The Chinese remained sidelined during the building of the network, the US group of Cisco Systems got the nod. For many observers, this was a protective measure for an American company but more. According to vehemently Huawei defends itself against the accusations of espionage. No Government, we provide access to data through any back doors, explains Ulf sweep, the Germany-born cyber security officer of Huawei. We have clear processes, to ensure the safety of our products, and document that also for our customers. For example in the Huawei Cyber Security Evaluation Center in UK, which independently investigates Huawei products and external companies provides insights.

Huawei’s Smartphone-chef Kevin Ho interview

Our site: Samsung or Apple which competitors Huawei is particularly tight on the heels? Kevin Ho: we have different Ausgangssitua¬tionen in different countries. We want to develop the best products and thus increase our Marktan¬Teil. Apple and Samsung are very strong. At Huawei, we work but hard to catch up with both.

What is the role of the nexus 6 p for your strategy we worked for the first time? 2015 with Google on a nexus and it is just the beginning! Google are looking for nexus applications only the bes¬ten manufacturers out, and 2015 they have chosen Huawei. We have worked together not only there, but also in the soft¬warebereich good. In future, we want to strengthen this relationship. Therefore, is Windows 10 not an option? We have worked together since 2011 with Microsoft and Windows phone. But the market and the consumers have already decided, the ver sales are very low. Today we with Microsoft maybe tablets no longer work on conceived, at Win¬dows for smartphones. You advance more and more into the premium market. However, their hesitant update deployment encounters criticism. There is relief in sight? Updates are a very important issue that we want to go on and improve. In the past few months, we have received abundant feedback via Facebook and Twitter. End customers are still not satisfied with our update behavior. We want to change that fast in Europe a great Herausfor¬Derung for us. We currently have too many products and versions, including the smartphones for the Endkunden and for the mobile service provider. I know that consumers like to want to be up to date. And we will address that. Huawei produces large Phablets. Have tablets in the face of giant smartphones still have a future? Tablets have still their place, particularly at Huawei. We will continue to invest in tablets.

In the possession of the employee

 

Ren Zhengfei: The Huawei founder Ren Zhengfei (71) teacher son grew up as the oldest of seven siblings in Guizhou, China’s poorest province. The military as a telecommunications experts moved him with the end of his engineering studies. At the beginning of the 1980s the Zhengfeis government disbanded Department. He focused new, imported electronics for resale, and experienced the dark side of the business: already paid goods never arrived. Dissatisfied Zhengfei threw out and founded his own company in 1987: Huawei. But already the opaque for European relations corporate structure in the way is a possible similar transparency in Huawei’s home country China: Huawei is entirely privately owned and is not joint stock company listed on the stock exchange. According to the few official statements the company belongs more than 40,000 employees working all Chinese staff alone on campus. Company founder and CEO Zhengfei comes to 1.4 per cent. Last but not least, the military career of the founder (see extra box) repeatedly fired the wildest rumors of too close links to the Chinese Government. There is not evidence. Even the U.S. intelligence service NSA found nothing usable after years of eavesdropping, as revelations beginning 2014 have exposed Edward Snowdens.

This brings the future

 

This year, Huawei will bring new top models on the market. The newest flagship is the mate of 8, that convinced in the COMPUTER screen test. Thus, the Chinese want to further penetrate into the premium segment and poach in the Apple store. For example with the press-touch technology, the counterpart to Apple’s 3D-Touch-Funktion. What many don’t know: Huawei presented his technique before Apple offers so far but only in a special version of the mate S. With the subsidiary company honor, the Telecommunications giant in the future wants to bring powerful technology in affordable smartphones and with its online sales reach young customers. Although the LTE development is not yet complete, Huawei deals such as all major network technology providers already with the mobile future. 7,000 employees work at the 5G-Technik. She should start in the year 2020 and enable the transfer of much larger data rates. First infrastructures are already in the test, among other things in Munich.

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Gallery

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