The Cycle Chic concept has gained strength in Brazilian urban centers. And a welcome innovation in the bicycle industry in this scenario is the electric bicycle, both for its practicality and for the promotion of bicycle culture in the country. It is interesting to note that the union of the electric bicycle with the Cycle Chic trend can be an incentive for the female audience to use the bicycle more and more in their daily movements.
The evolution of e-bikes is noticeable not only in the technology employed, but also in the development of more elaborate designs. This care with the aesthetics of the bicycle has won the Cycle Chic public, especially women. The large, heavy and half-visually misfit structures give way to more stylized finishes, smaller, strategically disguised batteries.The public’s electric bike shares some of Cycle Chic’s cycling ideals. The main purpose for both is to use the bicycle as a means of transportation and, for that, do not worry about the use of performance accessories and aerodynamic clothing. The clothing is informal, casual, the same that would be used if the route was carried out by car or on foot.
Occasionally, the electric bicycle can contribute to women’s confidence. They tend to feel more afraid when facing a great distance or with greater difficulty, with climbs or more intense traffic. At this moment, being able to count on the electric aid can be decisive for it to continue on the pedal. And if it is elegant, as every woman cherishes, the better!
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