Asus Transformer Prime Locked up

Are the dozens of comments left by users angered official Facebook pages of ASUS (found some of these in our article) or maybe the protest thread on XDA Developers. The fact is that ASUS, after news of the bootloader locked on his new Transformer, reacts to criticism and

Controversies gorgeous everyone with new statements.

To begin with ASUS has reassured its users that is developing a tool for unlocking the device:

Regarding the bootloader, the reason we chose to lock it is due to content providers’ requirement for DRM client devices to be as secure as possible. ASUS supports Google DRM in order to provide users with a high quality video rental experience. Also, based on our experience, users who choose to root their devices risk breaking the system completely. However, we know there is demand in the modding community to have an unlocked bootloader. Therefore, ASUS is developing an unlock tool for that community. Please do note that if you choose to unlock your device, the ASUS warranty will be void, and Google video rental will also be unavailable because the device will be no longer protected by security mechanism.

ASUS thus justifies the choice of the locked bootloader “exploiting” the paper of the DRM (Digital Rights Management, a kind of “watermark” Digital), putting in between Google itself offering in the States a particular video rental services; This rental service makes it possible to physically download rented movies for offline viewing but the files are protected by DRM, which allows limited use in time for the user.

The fact is that ASUS will release (hopefully) a dedicated tool but warns its user base, of course, the guarantee will decay and that services such as those offered by Google will no longer be usable.

ASUS continues then with the good news and announces the arrival of Ice Cream Sandwich via FOTA for Prime since January 12, but not only for the United States:

ASUS has been working hard to make the highly anticipated Android 4.0 Ice Cream Sandwich available on the Transformer Prime, and today, we have good news for you. Android 4.0 Ice Cream Sandwich FOTA worldwide update for the Transformer Prime will start from Jan 12th, 2012. Thank you for your patience and support through this process.

Worldwide update, so the Transformer Prime is the first tablet in the world and all over the world to receive the new Android 4.0 operating system.

As if that were not enough ASUS also says its GPS issue:

The ASUS Transformer Prime is made from a metallic unibody design, so the material may affect the performance of the GPS when receiving signals from satellites. Please note that this product is not a professional GPS device, and signal performance can be easily influenced by factors including, but not limited to: weather, buildings, and surrounding environments. Please understand there are limitations when using the GPS function. To avoid inconveniencing users who demand a powerful GPS device, we made the decision to remove it from our specification sheet and marketing communications. We apologize for any inconvenience this has caused.

For those who do not chew very language overseas, ASUS apologizes to the user saying thatthe metal shell which is the device might affect the performance of the GPS and you justify saying that the product concerned is not sold as “professional GPS device”; the signal may be influenced by factors such as time, facilities and also from the surrounding environment (almost all). To prevent future controversy GPS specification from First was directly removed.

And finally, ASUS wishes everyone a happy new year:

Thank you for all the understanding and support for the Amazon Prime. Happy New Year!

Maybe the outburst of the Italian Division of ASUS’s Facebook page was not quite so out of place (if you missed the post take a look at our article). However, before you jump to conclusions, we should wait patiently; consider that until the end of the month not see him on the shelves (virtual) Italians. And what do you think? Have you changed your mind or are you still convinced that ASUS is not worthy of your trust?

[Update] We update the article with the ASUS team Italy’s reaction on the official Facebook page:

Well Yes … as some of you readily anticipated (by the way: congratulations on the “Reflections” ^^) Ice Cream Sandwich will be available on Transformer Prime since 12 January. This means … everything ok for the Italian launch later this month  will be equipped with ICS since the launch, as expected. No delay. And to follow the update to Transformer. We will keep you updated on schedule!

ASUS Italy staff

There is even talk of the update to the Transformer, which ASUS has other surprises in store for its users?